DRIVING AWARENESS: #Bethedriver

To better inform Maryland drivers on the dangers of reckless driving behaviors, the Maryland Highway Safety Office need a mechanism by which they could better promote overall highway safety. The answer? Unique monthly social toolkits for police, safety and transportation departments across the state and region. And, after kicking the copy into high gear, we raised MHSO’s social engagement by 154% across platforms within the first contract year.