CIRCLE UP AT MOCO360.

The impactful stories of Bethesda Magazine have graced coffee tables and newsstands around the DC Metro Area for nearly two decades. In 2014, Bethesda Beat was launched to digitally complement the bimonthly magazine with breaking news. As both printed and digital entities expanded their coverage, platforms, and social channels, publisher Z-Pop Media sought to unify and amplify via a single mission: To serve ALL in Montgomery County with a full-circle resource. Check out the 360 launch campaign below. 

Organic Social: Teasers

Organic Social: Launch

Launch Video:

Magazine Ad/Spread

Email:

Digital Ads:

CW + CD: Gerald Mitchell and Hallie Kay
AD: Jase Neapolitan 
Agency: FOVNDRY 
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MHSO: #BeTheDriver