BEYOND THE CLASSROOM, AND INTO THE WORKFORCE.

In addition to a great education, preparing students for the workforce is just as important. To help open the door to greater opportunity, three major educational institutions teamed up to create a regional career-readiness program — the “first of its kind” nationally. This initiative needed a name and an identity — and to engage an audience of students from high schooler to non-traditional college students. Hire U focuses on the 9 key skills to help build the best “U.” Because the best U, is the one they’ll hire.